Sunday, November 9, 2008


I just came across this great presentation on maximizing your blog's exposure.

"This presentation, originally given at the SixApart Business Blogging Seminar in November, 2006 offers ideas for using the emerging concept of SMO to market and promote your blog."

I found it interesting as to how SMO (Social Media Optimization) is now coined as a legitimate term in the industry. The term was invented by Rohit Bhargava, Senior Vice President of Digital Strategy & Marketing at Ogilvy PR Worldwide. His 5 rules for SMO are:

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
6. Get communities connected


Anonymous said...

SMO sounds like a terrible copy of SEO, search engine optimization. It's sort of like when O'Reilly coined "Web 2.0" and everyone jumped on the bandwagon. For example, I'm pretty deep into the education/technology scene, and guess what it's called? Classroom 2.0. How lame is that?

We don't need any more buzz words!

Anonymous said...

This video is a great resource for bloggers who are looking to gain popularity and to really have their voice heard. I'm so glad you posted this. It is extremely helpful for even the amateur blogger.