Sunday, November 2, 2008

Social Media On The Rise

Thanks to Google reader, one of my favorite social media tools; I was just informed of a new post by social media connoisseur, Marta Kagan, on her blog (The Secret Diary of a Bonafide Marketing Genius). In one of her latest blog entries, she discusses some interesting stats:

  • 3/4 of US online adults now use social tools to connect with each other (compared with just 56% in 2007). On average, they spend one hour per week using these tools; however, 19% [and growing] are averaging 7 HOURS PER WEEK. [source: Forrester Research, October 2008]
  • 75% of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes in the next year. [source: Gartner, October 2008]
- Marta Kagan

Social media usage is going up and it doesn't look like it will be stopping anytime soon. It is pretty clear that social media is the future. 7 hours per week may not seem like much to you and I but the increase of usage from 56% in 2007 to where it is now (just in the span of a year) is pretty darn impressive. People of all demographics are beginning to understand social media tools and how helpful they can be.

What are your thoughts on this increase in numbers?


Shannon N. said...

I'm all around surprised by the figures. I'm surprised only 75% use social tools, but am shocked that almost 1/5 are using social media tools seven hours a week! Aside from blogging for class, I hardly use social media tools. I guess I'd have to record my usage for more accurate results.

How many hours a week do you think you spend using social media?

christine said...

Shannon, I'm a social media addict. I am constantly on Facebook. I'm really loving Twitter. And I check my Google Reader every chance I get. The fact that I can access all of these via my cell phone, I am connected to my social media tools 24/7. I get notifications to my phone as soon as I get a new email, comment, etc.
I love it!