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"This presentation, originally given at the SixApart Business Blogging Seminar in November, 2006 offers ideas for using the emerging concept of SMO to market and promote your blog."
I found it interesting as to how SMO (Social Media Optimization) is now coined as a legitimate term in the industry. The term was invented by Rohit Bhargava, Senior Vice President of Digital Strategy & Marketing at Ogilvy PR Worldwide. His 5 rules for SMO are:
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
6. Get communities connected
